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If you want to obtain links from high quality websites that are related to your target keywords. If you want to reach a high search engine ranking for example, your best links would come from other sites that also rank well for that search term. Reaching out to these sites through social media platforms like twitter and Face book has become a popular and highly effective method of obtaining external links.
The growing influence of social media has brought a huge change in the role of sales and marketing. Every business-to-business (B2B) marketing plan needs to focus on lead generation and the effective coordination between the sales and marketing teams. It is not easy to get new leads to fill the pipeline. Strategies that were once successful may no longer generate the same positive outcomes, signifying a need to change your approach.